Ranked as one of the leading wellness visionaries alongside Tim Ferris, Dave Asprey and Ben Greenfield, wellness entrepreneur Ross Franklin has a unique approach to leadership that he has put to use to build his juice empire, Pure Green. As the founder of one of the fastest growing cold-pressed juice companies and juice bar franchises in the United States, Ross Franklin has a packed travel schedule of meetings with Pure Green franchisees across the country and it is packed with lectures and talks.
Ross Franklin has just released his new book available on Amazon Kindle called The Founder Success Formula 13 Strategies to Master the Art of Influence &
15 leadership tools to transform your company. The book is packed with practical leadership tools and strategies founders and entrepreneurs can use to take their business to new heights.
The book is available for purchase on Amazon Kindle here: The Founder’s Formula for Success
In his book, The Founder Success Formula, Franklin delves into the leadership strategies he has used throughout his career to fully mobilize his team and drive results toward the company’s biggest goals. The book provides entrepreneurs with specific strategies for influencing themselves and others and a leadership toolkit with practical systems and processes. After listening to Ross Franklin answer the following questions below, we think he’ll want to grab a copy of The Founder Success Formula right away:
Can you share an example of an obstacle you had to overcome as a leader?
A major hurdle I had to overcome was the impact of COVID-19 on the restaurant industry. The restaurant industry was hit particularly hard by COVID and when the pandemic hit in March 2020 we had just started an equity crowdfunding campaign for Pure Green Franchise and our campaign almost came to a halt due to all the uncertainty in the economy.
Our team morale was shattered, with many questioning how we could continue our campaign given the state of the industry with the pandemic on the rise. As a leader, there are certain times when we need to dig deep and inspire our teams no matter how bad things look. I believe that more than ever, these are times when companies must stay true to their mission.
Our mission at Pure Green is to build healthier communities around the world. When the pandemic hit, within our local communities, we saw that the people who needed the most support were the frontline workers. At Pure Green, the way we handled the uncertainty of the pandemic was to shift our focus to frontline workers. We donated thousands of bottles of cold-pressed juice to over 5 different local hospitals, and together with our team, I personally delivered juice to doctors, nurses, hospital administration, police, firefighters, and other frontline workers.
You can see the video here.
As a result of staying true to our mission, investors in our crowdfunding campaign supported our commitment to our mission and our work to support our local community. We ended up maxing out our campaign by raising over a million dollars and building a supportive community of mission-driven investors in our company.
Can you tell us how you manage your personal work-life balance?
My personal mission is aligned with our company mission and because of this, the job doesn’t really feel like a job. I love what I do and I am grateful every day for it. However, those around me seem to think that I am always working.
For more work/life balance, I aim to take 4 “days off” a month where I do my best not to work and focus on personal time and time with my family. I’ve found that doing my best to block out these “days off” actually makes me more productive when I’m working.”
What has been your main key to success throughout your career?
I have found that surrounding myself with the right people, both personally and professionally, has been one of the most impactful keys to my success. I think most people understand how hiring the best and brightest for your organization helps transform your business. However, I think people don’t realize the strong effect of how the people you spend time with outside of work profoundly impact your mindset and overall success.
When I go out to dinner with people outside of work, I choose to spend time with people I can learn from and people I admire. Hearing about what others are working on and how they are transforming their companies, as well as facing the challenges, stimulates my thinking and I usually leave dinner with great ideas and actions to execute.
It has been said that the average of the combined income of the five people you spend the most time with is your income. I believe this is true.
Is there a business leader, entrepreneur or motivational speaker who inspires you? Why?
In the book Think and Grow Rich, author Napoleon Hill discusses in detail the benefits of joining a Mastermind group. I have long been inspired by motivational speaker and author Jairek Robbins and am a member of his Mastermind group and receive personal business coaching from him. Having a business coach and being part of a Mastermind where goals are set and reviewed every month has certainly helped guide me on the right path.
Is there a good book you’ve read that inspires you?
The book Start Small Finish Big, Fifteen Key Lessons to Start-and-Run Your Own Success Business by Fred DeLuca has certainly been an inspiration to me. Fred DeLuca was the founder of Subway, the world’s largest franchise by number of units. Many of the systems and processes that Fred used to build the Subway empire have come in handy in building Pure Green Franchise.
Roger Bannister was the first to break the 4-minute mile in 1954, something that had never been done before. By the end of 1957 an additional 16 runners had broken the 4 minute mile and this is known as “The Bannister Effect”. To me, Fred DeLuca is the Roger Bannister of the franchise world.
Fred DeLuca grew Subway to over 43,000 franchise units worldwide and I think he has paved the way for others to show what is possible in the world of franchising.
What’s your secret to connecting with celebrities and influencers in food, hospitality and entertainment? How have those relationships impacted the business? What is your advice to other entrepreneurs looking to make those connections?
One of our core principles at Pure Green is to recruit the best and the brightest. The challenge for a growing company is being able to attract the best and the brightest and being able to offer them the right compensation package.
The way we have been able to recruit impactful celebrities and hospitality experts is through our Board of Advisors. By building Pure Green, we have created a company with a mission that resonates with people and one that people should be a part of. We have been fortunate to partner with celebrities such as Dave Grutman and Foodgod by offering them positions with the company as a Board of Advisors, giving them an incentive to become part of the company with an acquired stake to help it grow.
I think the role of the Board of Advisors is an incredible tool for companies to use to create unique and game-changing partnerships.
To purchase The Founder Success Formula book: Visit https://www.amazon.com/dp/B09BG43NYR
For more information about Ross Franklin: visit www.rossfranklin.com
For more information on Pure Green: visit www.puregreen.com