Traditional marketing methods have taken a back seat since influencer marketing came onto the scene. The birth of modern marketing has seen many content creators and influencers gain tremendous momentum. In addition to the fashion and lifestyle industry, influencer marketing has also been a game changer in the sports industry.
It is a known fact that many sports brands today reach audiences through influencers and content creators. Among many sports brands, ‘Calciatori Ignoranti’ has implemented influencer marketing to reach a wider audience. Through this strategy, the brand has managed to promote its products and services by renowned athletes and sports personalities.
‘Calciatori Ignoranti’ is a sportswear brand that caters to soccer fans around the world. Founded in March 2015, it was officially registered in June 2020 in Italy. With a variety of sports accessories including clothing and gadgets in its online store, the brand has its online portal that provides the latest news on the sport of soccer. Furthermore, ‘Calciatori Ignoranti’ has even delved deep into the concept of digital marketing, celebrity management, and content creation.
With a strong fanbase of over a million on Instagram, the sportswear brand is adored by many athletes and sports personalities. The man who brought this company to life is Luca Diddi, a former match analyst and digital entrepreneur. Currently, he is building a strong network of influencers to promote the brand around the world. With this influencer management activity, the company aims to spread brand awareness and increase its sales at a drastic rate.
According to Luca Diddi, this strategy will be a win-win situation for both your brand and influencers. “It will give a double benefit, since my brand will reach a different group of target audience and the influencers will get much-needed exposure on social media,” he revealed. As of now, the company has several athletes and sports personalities under his direction. Apart from this, ‘Calciatori Ignoranti’ is also working to organize some football events in the next time. With the pandemic, events have been postponed. However, the company aims to organize several soccer events by mid-2022.