Overnight success is a myth, except when it comes to TikTok. Going viral on the short form video platform is the new craze for building a strong personal brand. It can also be extremely lucrative for those who can monetize their fanbase. Businesses have spent a lot of money working with influencers who have loyal TikTok audiences.
Christian Battin of GreenSea Talent Social Media Consulting is a TikToker, but he also helps other influencers and businesses increase their presence on social media. An interesting case study is that of Battin’s girlfriend, Peyton Walker. Battin encouraged her to create more TikToks, and within a few weeks, she earned millions of views and nearly 1 million new followers. Christian walked her through his unique content strategy to build a solid fanbase in practically a few weeks. He explained exactly what he did to help blow up his page. “We started by making cute dance videos together and following the trends! Then, I started teaching him how to make my exact style of video, showing him how and why it is so effective. Once he had the ropes down, he innovated, putting his own spin on the type of content we create, and he became even more successful. ”
Now that the two have found their own individual styles of content, they plan to switch to couple-centric content. This approach has a healthy history, with some couples going insanely viral on the internet. Battin explained, “We plan to use our relationship to inspire and influence younger generations on how to be great examples of Christ and still have fun without living for the world.”
Well, if it’s that easy, I want to go in. I asked Christian if he offers these services to everyone and he replied, “No, I do not offer my social media consulting services to everyone. I only work with select influencers and companies who share a similar Christ-centered mission. I have limited time away from doing my content and helping my girlfriend, so I have to be extremely selective when it comes to getting new clients. “
Although it proved that going viral overnight is not impossible, it is definitely not for everyone. To go viral and stay relevant in this rapidly changing industry, it is crucial to constantly be learning and assimilating new information. In Christian’s words, “One of the most important aspects of TikTok’s success is consistency and the drive to always be learning. The algorithm and what people want to see is constantly changing, and if you don’t adapt to change and don’t study it, you won’t be successful on any social media platform. “
If you’re an aspiring influencer or have always dreamed of living the ‘content creator’ lifestyle, Christian emphasizes that it’s important not to get caught up in the numbers, “For a long time, I couldn’t even get more than 300 views in a TikTok that you had spent more than thirty minutes doing. If you are stressed out by your stats, you will get stuck posting a video and then get angry that it did not work as well as you hoped. Over time, you will develop a negative and doubtful mindset that will prevent you from returning to give it a try. Keep posting videos! And when you do it really well, ask yourself what led to success, was it the trend, the length of the video, the watch time, or the engagement rate? you learned in your next post! “
Be sure to connect with Christian on Tik Tok and Instagram to stay up-to-date with his latest content!