As soon as the word ‘Avatar’ appears, our mind goes to the animated characters that people went crazy for on Snapchat. As part of the conversational media, Avatar is now taking over the realm of digital marketing.
Conversational media, the umbrella term for all kinds of visual communication we use online, including emojis, stickers, and GIFS, has become an integral part of digital marketing. With such undeniable conversational power, it’s safe to say that this really is the secret recipe today’s brand needs to master.
A picture is said to be worth a thousand words, and is truly workable when considered in the context of a single emoji that could allow the reader to judge whether you are sad, happy, enraged, or in love.
Amid all the fuss of an ever-changing digital scene, how can you get your customers to focus more on your brand? Obviously, there is no correct answer to this; However, one pattern we have seen emerge is the rise of brand avatars.
When used correctly, brand avatars can benefit your brand from various perspectives.
Better than logo
Logos may soon become obsolete and generally cannot communicate all the values and beliefs that brands want to flaunt. Rather, the brand avatar can adjust the way they look and speak, and move between contexts. Only by changing their facial appearance, avatars can convey different emotions, thus conveying the message that brands want to convey more effectively.
Avatar makes storytelling easy
Who can tell the story of your business in a fascinating way than a brand avatar? Avatar is powerful enough to tell the story of your brand in a passionate and fascinating way, becoming the face and voice of your business. Brands are even using avatars for FAQ video content to answer customer inquiries, adding a bit of real-life flair.
Avatar brings your brand to life
Advertisers regularly use well-researched people to build an ideal target audience. That way, brand avatars can help you build your own personality. All things considered, ask yourself questions like: If my organization were an individual, what would it look like? How could he dress? How could I speak? What personality would it have? The more human your brand is, the better it will resonate with your target audience.
As of now, there has been a modest group of brands that have used the brand avatar: Gucci, for example, has been vigorous contributors to serving in-progress digital touchpoints for their Gen Z audiences. They have collaborated with a company of avatars and saw that this effort to reach out to the youngest paid off with an increase in income. Additionally, Gucci has reported plans to build a “digital wardrobe”, with the ultimate goal of significantly further customizing the avatars and using it as a way to promote their collection. With this, they are trying to attract younger generations, tech-savvy customers, and establish a long-term relationship with their backers. After all, won’t it be easy to shop online where you can even try on clothes with your Avatars?
The bottom line
Conversational media has led to the creation of countless fascinating techniques that brands can now use to make their marketing more enjoyable, exuberant, and attention-grabbing. When used brilliantly by brands, Avatar can add the fun element to boring, simple marketing techniques that drive sales and improve revenue altogether. All in all, since market leaders like Gucci are opting for conversational media greatness – you can’t question what it’s worth to your business.