Aaron Rian explains how to start a real estate agency

Aaron Rian is an American businessman and real estate business professional. Aaron is the founder of The Brokerage House Realtors, a powerful real estate agency with locations in various US states. In more than a decade, Aaron has scaled his business to great heights, including grossing more than two billion in real estate sales and recognizing Inc. 5000 as one of the fastest growing companies in America. Aaron is passionate about real estate, especially helping others succeed in the space. Aaron has three tips that he would like to share on how you can start your own real estate brokerage business.

Be well capitalized

Make sure you are well capitalized and funded. Most brokerages go under because they become money pits, especially in the beginning. The agents and the running of any business are going to have expenses. If you don’t have access to the capital necessary to finance a real estate agency, I would recommend putting a plan in place to make sure you can.

Recruit the right talent

Make sure you have the right people. It’s about people and processes. Each agent has to be trained and motivated to grow and evolve as a professional and as a person. The environment you create and the people you recruit will make or break your brokerage’s success in the marketplace. The brokerage represents its agents and the agents represent the brokerage, if you have bad agents you have a bad brokerage.

What is your value proposition?

What is your value proposition that differentiates you from the competition in your market? You don’t have to reinvent the wheel to have a unique value proposition, but you must have one. It can be as simple as the experience you provide to buyers and sellers, or the process your agents follow that is different from the rest. Whatever it is, it has to be valuable and considerable in the market for agents to be hired. The clearer your message and your value proposition, the better your brokerage and agents will be.

To learn more about Aaron Rian and his powerful brokerage, click here.

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